While it's spread fairly far and wide, not everyone in our family is aware of a very simple yet powerful method of increasing their damage rate.
ESO operates on a priority system when it comes to attack and ability activation. Block overrides everything, bash overrides abilities which override regular (mouse button) attacks. Currently bash will even override itself, though in 1.1 this will be changed.
What this means is you can increase your rate of attack by activating abilities in a very simple chain with good timing and still have all attacks land.
For example: Light Attack into Surprise Attack into bash, slight wait, repeat.
Sword and Board users have been abusing this for some time now, though many just bashbashbashbash. Get ahead of the curve, learn and practice the weaving method instead and enjoy some excellent single target burst.